University Etiquette


A prestigious degree is a door opener; however, a young executive must offer something more than basic technical knowledge. Business relationships are developed in a variety of situations, including lunches, receptions, dinners and fundraisers. Do your students have the tools they need to stand out?

Corporate Etiquette


Polished executives are individuals who know the value of executive intelligence (social skills). Studies have shown that 85% of job success is based on the ability to put others at ease, leaving only 15% of a person's job success to technical knowledge. Can you afford to take the chance?


See what our clients think:

  • Harvard University Business School

    "Diane is a fantastic presenter. Her style is so easy that I've been able to use what she taught us without even thinking about it. Diane presents the concepts in such a natural way that it becomes effortless to execute proper business etiquette."

    Colleen McLaughlin
    Senior Program Coordinator. Harvard Business School - Executive Education
  • Four Seasons Hotel Boston

    "At any Four Seasons Hotel we constantly need to be ahead of ourselves when it comes to correct protocol as we strive to serve our International, high profile guests, ranging from dignitaries, to Heads of State, to Royalty, to our valued everyday Four Seasons guest. I would highly recommend Diane to any professional institute as you would be surprised what you do not already know."

    Catriona Eldemery
    Vice President: Four Seasons Hotel Boston
  • Southwest Research Institute

    "Diane Gottsman presents what many presume to be old fashion and stuffy in a manner that is anything but that! The concepts taught were current and relevant to anyone who engages in business communication and Diane's presentation style is fun and engaging."

    Susan B. Crumrine
    Vice President - Automation and Data Systems Division : Southwest Research Institute
  • AT&T - South Texas

    "At AT&T, one of our key goals is to be the best retailer in the world. We are focused on treating our customers better than anyone else. Having Diane Gottsman lead a session on etiquette with our sales teams helped us continue to raise the bar on our performance and ensure we knew not only what customers really want, but also showed us how to deliver on it."

    Chris Penrose
    Vice President/General Manager
  • Sterling Bank Houston

    “Diane Gottsman delivers a lively and informative etiquette workshop that also includes a unique dining experience. Since 2006, Sterling Bank has made it a tradition to offer this specialized training, so needed in today's world of electronic and social media, as part of our Officer Development Program and Credit Academy. By far, Diane's program rounds out the whole person.”

    Debbie McSpadden
    Vice President | Training Program Manager, Lending and Credit | Officer Development Program
  • Georgetown University

    "Diane's words of wisdom are appropriate for a wide array of audiences. Our team ranges from recent college graduates to seasoned professionals, and Diane's guidance provides something for everyone. Her easy confidence and open, engaging style make it fun to learn the finer points of etiquette that are useful in business and in everyday life!"

    Melissa K. Trotta
    Associate Dean, Executive Degree Programs
  • Momentum Physical Therapy & Sports Rehab, PLLC

    Diane's executive etiquette session was more informative than all the books and information I've read on proper business protocol put together! I will highly recommend her training to all my colleagues wanting to take their leadership skills to the next level!

    Chad Elms, Chairman of the Board

  • Sam Houston State University

    "Our Annual Etiquette Dinner has become a signature event at SMU. Its success and popularity can be directly attributed to etiquette expert Diane Gottsman who for over five years has entertained, educated, and encouraged our graduating seniors with her phenomenal presentations. Diane is dynamic, engaging, and an impeccable professional speaker. I highly recommend Diane Gottsman!"

    Pam Laughlin
    Director of Career Services
  • University of St. Thomas.

    “Diane has been presenting at our etiquette dinner for seven years now, and even after all these years, she still impresses me. I learn something new each time, and our students, even those that come back each year, love her. Her approach to etiquette is refreshing, funny, and informative. I look forward to having her back on campus next year.”

    Lindsey McPherson
    Director of Career Services
  • Rice University

    Diane has been coming to Rice University to train our students for 9 years and we look forward to our 10th Anniversary. It is always one of our most popular and highly rated events. Diane's ability to present this very practical and necessary information in an engaging way is the reason we keep asking her to return each year!

    Nicole Van Den Heuvel
    Director, Center for Career Development
  • Trinity University

    “Diane’s polished demeanor and high energy made our annual etiquette dinner extremely informative and fun. The Juniors who planned the event can't wait till next year!”

    Rick Roberts
    Interim Vice President for University Advancement